Privacy Policy

1. Introduction

APEXLABS LLC (“APEXLABS,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, share, and protect your personal information when you visit our website, create an account, or make a purchase. By using our website, you consent to the practices described in this policy.

2. Information We Collect

We collect the following categories of personal information:

• Identity Information: Name, email address, phone number, and account credentials.
• Billing Information: Payment card details (processed and stored by our third-party payment processor; we do not store full card numbers).
• Shipping Information: Mailing address and delivery instructions.
• Transaction Data: Order history, purchase amounts, loyalty points, and subscription details.
• Technical Data: IP address, browser type, device information, operating system, and browsing behavior on our website.
• Communication Data: Messages sent through our contact form, support emails, and chat interactions.

3. How We Use Your Information

• Processing and fulfilling your orders
• Managing your account and loyalty rewards
• Processing subscription renewals and managing delivery schedules
• Sending order confirmations, shipping notifications, and tracking updates
• Responding to your inquiries and providing customer support
• Sending promotional emails and newsletters (with your consent)
• Improving our website, products, and services
• Detecting and preventing fraud and unauthorized transactions
• Complying with legal obligations

4. Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies to enhance your experience on our website. These include essential cookies required for site functionality, analytics cookies that help us understand usage patterns, and marketing cookies used to deliver relevant advertisements. You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect site functionality.

5. Payment Processing

We share limited personal and transaction data with our payment processor (NMI/Network Merchants Inc.) for the purpose of processing payments, preventing fraud, and complying with financial regulations. This includes your name, billing address, email, IP address, device fingerprint, and transaction amount. Your full payment card details are tokenized and processed directly by NMI; APEXLABS does not store full card numbers on our servers.

6. High-Risk Transaction Monitoring

As a high-risk merchant category, we employ enhanced transaction monitoring including AVS (Address Verification System), CVV verification, velocity checks, and third-party fraud scoring. This may involve sharing transaction data with fraud prevention services. These measures are in place to protect both our customers and our business from unauthorized transactions and fraudulent activity.

7. Third-Party Sharing

We do not sell your personal information. We may share your data with the following categories of third parties:

• Payment Processors: NMI/Network Merchants Inc. for secure transaction processing and fraud prevention.
• Shipping Carriers: To deliver your orders (USPS, UPS, FedEx).
• Fraud Prevention Services: To verify transactions and prevent unauthorized use of payment methods.
• Analytics Providers: To analyze website usage and improve our services.
• Email Service Providers: To send transactional and marketing emails.
• Law Enforcement: When required by law, subpoena, or court order.

8. Your Rights Under the CCPA

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You can request details about the categories and specific pieces of personal information we have collected about you.
• Right to Delete: You can request the deletion of your personal information, subject to certain legal exceptions.
• Right to Opt-Out: You can opt out of the sale of your personal information. Note: APEXLABS does not sell personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise any of these rights, contact us at support@apexlabs.com. We will respond to verifiable requests within 45 days.

9. Data Retention for Compliance

We retain your personal information for as long as your account is active or as needed to fulfill the purposes outlined in this policy. Transaction records are retained for a minimum of 7 years to comply with financial regulations and merchant account requirements. This includes order details, payment records, and associated correspondence. You may request account deletion at any time, after which we will delete or anonymize your personal data within 30 days, except where retention is required by law or merchant account compliance obligations.

10. Data Security

We implement industry-standard security measures to protect your personal information, including TLS/SSL encryption for data in transit, encrypted storage for sensitive data at rest, and regular security audits. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

11. Children's Privacy

Our website and products are not intended for individuals under 18 years of age. We do not knowingly collect personal information from minors. If we become aware that we have collected information from a person under 18, we will take steps to delete that information promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of material changes by posting the updated policy on our website with a revised “Last updated” date. Your continued use of the website after any changes constitutes acceptance of the updated policy.

13. Contact Us

For questions about this Privacy Policy, to exercise your privacy rights, or to submit a data access or deletion request, contact us at: